You’ve got endless ways to spend your marketing dollars: digital ads, paid media, PR, pop-up events, social media.... the list is endless. However, one of the most overlooked channels is branded merch.
When it’s done right, merch is more than a giveaway. It’s a cost-effective driver of awareness, loyalty, and referrals that keeps working long after your campaign or event ends. Great brands already know, that the right product, designed on-brand and on-message, will leave a stronger, longer-lasting impact than any banner ad ever could.
That’s where we come in. At SOLV, we help teams turn swag into strategy. And to prove how effective merch really is, we pulled together the stats just to prove it.
43% OF CONSUMERS ARE MORE LIKELY TO MAKE A REFERRAL AFTER RECEIVING A SWAG ITEM
Source: Vistaprint Survey
TRUE OR FALSE
Corporate Gifts make customers feel closer to a company.
TRUE
83% OF CUSTOMERS WHO RECEIVED A CORPORATE GIFT SAID IT MAdE THEM FEEL CLOSER TO THAT COMPANY
Source: Sendoso Survey
TRUE OR FALSE
People forget who gave them promo gifts
FALSE
85% of people who receive a promotional gift remember the specific person who gave it to them
Source: ASI Report
TRUE OR FALSE
PROMotional products don't get much visibility
FALSE
A SINGLE MERCH ITEM AVERAGES 433 IMPRESSIONS each month
Source: PROmotion Marketing
TRUE OR FALSE
SWAG Increases the chance of someone buying from you again
TRUE
Customers who receive branded merchandise are 75% more likely to buy from you again
Source: BPMA
TRUE OR FALSE
SWAG doesn't impact purchasing decisions
FALSE
75% of people are more likely to buy from a brand that gave them swag over a brand who hasn't given them swag.
Source: BR Printers Report
TRUE OR FALSE
people don't keep swag for very long
FALSE
83% of people say they hold onto a piece of merch for over a year
Source: Everything Branded
TRUE OR FALSE
nearly everyone is willing to go out of their way for swag
TRUE
98% of of all consumers say they will go out of their way to receive swag
Source: PPAI
TRUE OR FALSE
the quality of swag affects how people view your brand
TRUE
72% of consumers believe product quality is directly tied to company reputation.
Source: PPAI
"SOLV has always brought our vision to life in a way that's thoughtful, collaborative, and truly aligned with who we are as a brand."
Katie reed | Brand & Loyalty Strategist | IVIM HEALTH
the merch partner creative teams trust.
We’re SOLV, a team of real, fun, cool people who know your brand deserves more than just cookie-cutter swag. We know that every touchpoint should look and feel like it belongs in your campaign seamlessly, and not like something that was ordered last minute... or low-quality.
That's where we come in. From sourcing to Pantone color matching to quality control, we do that so you can focus on creating kick-ass campaigns, and not micromanaging your vendors.
You spend a lot of time creating that messaging, that branding, and those campaigns. So do we, because it's our goal to make everything you need always look and feel like your brand on its best day.
IF YOUR swag FEELS GENERIC, IT’S JUST STUFF.
Your brand should show up in every touchpoint, and the best swag doesn’t just scream your logo, it shows your company’s vibe.
And when you do it right the people will remember the moment they received it, not just the merch itself.
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