Greyloch came to SOLV with the goal of creating an employee experience that built brand pride from the inside out. They wanted a seamless way to reward their team with high-end apparel that they’d actually love while turning everyday employees into proud brand ambassadors representing Greyloch across the Treasure Valley.
CLIENT OVERVIEW:
Greyloch is a custom cabinet manufacturer and builder specializing in premium cabinetry for residential and commercial spaces across the Treasure Valley.
Known for their craftsmanship, design expertise, and commitment to quality, Greyloch combines form and function to create cabinetry that elevates every environment.
their Challenge:
As a local Idaho-based custom cabinetry company, Greyloch takes pride in craftsmanship, community, and the people who make it all happen. With a growing team and a new location opening in Star, HR Director Sydney Peel saw an opportunity to strengthen connection across the company through branded apparel.
Greyloch wanted to create an experience that celebrated employees and made them feel proud to represent the brand every day. The challenge was finding a system that was simple for HR to manage, adaptable for seasonal updates, and exciting enough to keep employees engaged throughout the year.
PROJECT GOALS
Shaking Image Effect
Empower Employees Through Choice
How can we give every Greyloch team member the freedom to pick apparel that fits their individual style, role, and lifestyle while still feeling connected to the brand?
Shaking Image Effect
Strengthen Company Culture Year-Round
How do we keep excitement and engagement high all year long with seasonal launches that employees actually look forward to?
Shaking Image Effect
Boost Brand Visibility in the Community
How can we turn employee pride into organic brand marketing that extends beyond the factory floor and into the Treasure Valley community?
THE SOLUTION:
We built The Greylocher, a branded online store, giving employees convenient access to Greyloch apparel throughout the year. The store opens four times annually, offering a curated mix of workwear, lifestyle apparel, and accessories that fit each employee’s needs both on and off the job. Every team member receives an allowance to shop the store, creating a rewarding experience that connects appreciation with brand representation.
Behind the scenes, SOLV manages every detail to keep the experience seamless. Before each store opening, our team audits all products for stock availability, colorways, and sizing. When an item is discontinued, we source new, on-brand options and present them to the Greyloch team for approval.
Seasonal refreshes, new product drops, and thoughtful suggestions ensure that every store opening feels exciting, purposeful, and uniquely Greyloch.
Employees proudly rep Greyloch apparel in and out of work, transforming everyday moments into brand visibility across the Treasure Valley.
Consistent participation and engagement
Since launching in August 2024, The Greylocher has opened five times with 82 active users and an average of 85 pieces per order, showcasing strong adoption and excitement.
Streamlined HR and culture impact
What began as a reward system has evolved into a cornerstone of company culture. Saving HR time, eliminating bulk-order waste, and sparking genuine team pride each season.
FROM THE CLIENT
"The Greylocher has been a huge hit with our team. Employees love showing off their Greyloch pride, and it’s created a fun energy across the company. It’s been a win for me too, giving everyone the freedom to choose styles they actually love while boosting connection and culture."
