Brand consistency is a challenge for many companies. You spend hours trying to maintain the same look across all materials, but it's hard when people don't understand why it matters, or there are too many variables in play.
Your employees may have outdated materials or the wrong source. Different departments may be ordering from different suppliers, leading to design and color mismatch. Individual employees may even be altering the design when they order their business cards, which is how you end up with that one guy who insists on having his name in Comic Sans because it looks "fun".
In this post we offer some ways that you can fix your problems: provide training on branding guidelines; periodically provide updated materials; order from the same supplier; and invest in an online order portal where employees can order everything from business cards and brochures to branded company apparel.
Your company’s tone of voice can make or break a customer experience. Lack of brand consistency will result in an inconsistent customer experience, leading to lower sales and profits for the business.
And don't forget about your internal customers! Employees are more likely to quit if they don't feel like their work has any meaning or value. Inconsistent branding fails to convey a clear message, leading to a lack of connection to your company's culture and values.
The effects of inconsistency are not limited to just one department or area within the company; they have a ripple effect that reaches every aspect of the business.
When you centralize your brand assets, it's far easier to keep them under control. With an online order portal you're able to provide only the most current marketing materials, so you don't have people handing out brochures that are out of date. You're able to choose company apparel options that fall within your brand standards. You're able to provide approved templates, letting people order variable items like business cards without having to create them all yourself in order to make sure the design, color, fonts, and even things like titles and location names remain on-brand.
Brand consistency: yet another reason to switch to online order management for your business.
If you're ready to learn more about how a central online order portal can help keep your company's brand cohesive and consistent, let's talk.