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Make a marketing splash with custom branded drink cans!
Date Posted: Feb 8, 2023
CUSTOM-BRANDED DRINK CANS ARE SO COOL! They’ll add a huge “wow” factor to your next promotional event. Read on for ideas you can steal, and all the details on how we can help you make a splash with your brand!
Why use branded drink cans to promote your business?
Aluminum cans are more sustainable than other options.
Aluminum cans have a higher recycling rate and more recycled content than plastic bottles. Plus, they protect contents inside the can better, and they’re lightweight, stackable and strong – meaning you can package and transport more drinks using less material.
Custom-branded drink cans are memorable!
Drinks in custom cans really serve up style and make a statement. Why settle for engaging one sense when you can hit all five?
Sight, obviously – picture your bold branded design grabbing attention and expressing your unique brand personality with style!
Touch – feel the coldness of the can, the smooth aluminum, those drops of condensation on a hot day
Sound – the oh-so-satisfying crack of the top popping open
Smell – the scent hitting your nose just before you drink
Taste - as you raise the can and enjoy the cool, crisp deliciousness inside
Minimum order quantities start at 36 cans for wine, 72 cans for beer, and 96 cans for water. That’s a pretty low-risk way to do something different and make a splash!
Give them out at open house & customer appreciation events to give your customers a memorable experience – literally a taste of your branding!
Add a special branded touch to important meetings – make your own branded sparkling water part of your conference room amenities.
Host a special happy hour event for prospective customers, showing them you’re willing to go all-out to impress them (and gain their business).
Stand out at trade shows, where everyone else is giving out a pen and maybe a stress ball.
Be the go-to booth at outdoor events with your own branded cold beverages. Hint: this works a lot better than getting a case of something at Costco and putting your own labels on them. When the ice in your cooler melts, what happens to those labels isn’t pretty! Your custom-branded cans don’t have that problem.
Got a waiting area? Imagine the immersive brand experience you’ll create when you hand your customer their choice of beverage in a custom-branded can. Car dealerships, salons, even financial advisors or title companies - if your customers come to you by appointment and you want to make a big impression, this is a great way to do it.
Need even more ideas for using custom-branded beverages in your marketing?
Scroll to the end, where I challenged ChatGPT to come up with 20 creative ways a business can use custom-branded beer, wine, or sparkling water!
How we're using branded drink cans at SOLV:
We keep a mini-fridge stocked with SOLV water in our conference room for customer meetings and presentations. It's a nice added touch to take care of our guests!
What kind of drinks can you brand with your own fully custom cans?
Custom Craft Beer Cans
LAGER (4.4% ABV): Light & balanced, making this brew extra crisp and refreshing.
BLONDE ALE (5.0% ABV): Golden and crisp with citrus, hops, and a touch of malts.
IPA (7.1% ABV): Traditional West Coast IPA that offers a flavorful hop-forward experience with notes of citrus and pine.
Can Size: 12oz Standard
Wine in Custom Slim Cans
ROSE WINE (13.3% ABV): Refreshing, bright & lightly bubbly. Flavors of cherry, dried roses & lychee.
WHITE WINE (13% ABV): Fragrant aromas with a smooth blend between dry and sweet on the palate. Crisp, light and aromatic texture profile.
Can Size: 187ml Slim Cans | 4 Cans = 1 Full Bottle of Wine
Custom Canned Water
PURIFIED WATER (flat): Hydrating and refreshing purified flat water.
CITRUS SPARKLING WATER: Crisp and clean citrus-flavored sparkling water.
UNFLAVORED SPARKLING WATER: Bubbly and simple sparkling water.
Can Size: 12oz Standard
But do they taste good?
We’ve sampled them ALL for you. It was a tough job, but one we willingly took on to get you the information you need!
Dave tried all of the beer varieties (sourced from one of the top craft breweries in California). I couldn't get him to pick a favorite - he liked all of them as much as any great retail craft beer.
Same goes for the wine. Matt and Mariah are our resident wine aficionados, and they both give the wine varieties a thumbs up.
And for us hydration fiends, the flavored and unflavored sparkling waters are both tasty with just the right amount of bubbles. The flat water tastes like water - not like a plastic bottle.
So how do you get your own company branded beverages?
I thought you'd never ask. Your creative swag team at SOLV would LOVE to make your next corporate event, promotional event, or special occasion memorable with custom-branded beer, wine, or sparkling water! All you need to do is start the conversation. We'll take it from there to make your event a huge success!
Ask the robot: Even more ideas for using custom drink cans!
For fun, I challenged ChatGPT to come up with 20 creative uses for custom-branded beer, wine, or sparkling water for a business. It listed some of the same ones we did, and a few more that might spark ideas for you:
Corporate Events: A custom-branded beer, wine, or sparkling water could be used as a memorable keepsake for corporate events. It can be used as a commemorative gift for employees to celebrate company milestones, or as a special thank-you for attending the event.
Advertising: Custom-branded beer, wine, or sparkling water is a great way to advertise a business. It can be used for promotional events, given away as prizes at contests, or used in advertising campaigns.
Client Appreciation: Custom-branded beer, wine, or sparkling water can be used as a thoughtful way to show appreciation to clients. It can be given as a thank-you gift for doing business with a company or as a token of appreciation for their loyalty.
Weddings: Custom-branded beer, wine, or sparkling water can be used as a special touch to wedding receptions. It can be used to toast the couple and serve as a great souvenir for guests.
Fundraisers: Custom-branded beer, wine, or sparkling water can be used to help raise money for a cause. It can be sold at charity events or auctions to help raise money for a good cause.
Special Occasions: Custom-branded beer, wine, or sparkling water can be used to celebrate special occasions. It can be used to toast a birthday, anniversary, or graduation and is a great way to make the event more memorable.
Awards Ceremonies: Custom-branded beer, wine, or sparkling water can be used to honor award recipients at ceremonies. It can be given to award winners as a special keepsake and to show appreciation for their accomplishments.
Conferences: Custom-branded beer, wine, or sparkling water can be used to help make conferences more memorable. It can be given out as a token of appreciation to attendees or used to toast the speakers and other special guests.
Holiday Celebrations: Custom-branded beer, wine, or sparkling water can be used to make holiday celebrations more special. It can be used to toast special occasions such as New Year's Eve or Thanksgiving.
Company Picnics: Custom-branded beer, wine, or sparkling water can be used to make company picnics more enjoyable. It can be used to celebrate the occasion and serve as a great way to bond with co-workers.
Sales Incentives: Custom-branded beer, wine, or sparkling water can be used as a reward for sales teams. It can be given to team members who meet their sales goals or as a bonus for top performers.
Store Promotions: Custom-branded beer, wine, or sparkling water can be used to promote a business. It can be given away as a special thank-you for customers or used as a way to draw attention to a store.
Trade Shows: Custom-branded beer, wine, or sparkling water can be used to make trade shows more memorable. It can be used as a way to attract customers to a booth or to show appreciation to vendors.
Open House Events: Custom-branded beer, wine, or sparkling water can be used to make open house events more enjoyable. It can be used to toast the occasion and to thank visitors for attending.
Product Launches: Custom-branded beer, wine, or sparkling water can be used to make product launches more exciting. It can be used to celebrate the launch of a new product and to show appreciation to those who helped make it happen.
Grand Openings: Custom-branded beer, wine, or sparkling water can be used to make grand openings more special. It can be used to toast the occasion and make it more memorable for customers and employees.
Networking Events: Custom-branded beer, wine, or sparkling water can be used to make networking events more enjoyable. It can be used to celebrate successful networking and to thank attendees for attending.
Executive Retreats: Custom-branded beer, wine, or sparkling water can be used to make executive retreats more enjoyable. It can be used to toast the occasion and to show appreciation to the executives for their hard work.
Seminars: Custom-branded beer, wine, or sparkling water can be used to make seminars more memorable. It can be used to celebrate successful seminars and to thank attendees for attending.
Customer Appreciation Events: Custom-branded beer, wine, or sparkling water can be used to show appreciation to customers. It can be given away as a thank-you gift for doing business with a company or as a token of appreciation for their loyalty.
We always love helping you come up with impactful ideas to make an impression with your brand – and more importantly, implementing and turning those ideas into an exciting reality! Get in touch now to get all the details about how we can help you!
want to be exposed to new branding & marketing ideas?
Register now for Brand Discovery held on Thursday, May 4th from 10am-1pm at JUMP in Downtown Boise.
We have an amazing panel of speakers lined-up, excited to share with you all the juicy details on: how to build your personal brand, giving you high-level strategic branding advice, how to implement branding tactics, and more!
You're not going to want to miss out! Plus, we're even buying you lunch!
get great ideas first! Register for the connected community!
The Connected Community is a free go-to resource designed to expose you new ideas from our leadership and from leaders in our communities.
We also provide great ideas for incentivizing your employees or teammates, ideas on great all-around company best practices, phenomenal culture initiatives, and anything else that can help you manage, market, and grow your business.
Plus, you also get first invitations to all our SOLV events and access to all the content on our blog.