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Brand Management

More Than A Logo - Matt McLaughlin on Designing the "Queens of the Greens" logo & brand

When the Meridian Chamber of Commerce came to SOLV with an idea for a new women's golf event, Queens of the Greens, they needed more than just a logo. They needed a complete visual brand that would capture the essence of their event and help it stand out in a competitive market. That's where Matt McLaughlin, our creative designer, comes in. In this blog post, we'll take you through the process he went through to create a visual brand that perfectly represents Queens of the Greens.
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Brand Discovery 2022: Tracey Stone-Mooney on Behavioral Branding

TRANSCRIPT I just want to say welcome. I'm kind of, you know, the first one here. I'm oh, look at the anticipation. Okay, good. I mean, I'm done now. I'm ready. No, <laugh> anyways, I have given a lot of thought to this. When Tressa asked me to speak about branding and I was super […]
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Brand Discovery 2022: Tressa McLaughlin on Branding: Ideas into Action

TRANSCRIPT Obviously I'm Tressa McLaughlin, president and CEO of SOLV. We are an organization of problem solving experts, collectively finding solutions for our customers. It's what we do. But through intentionality, we really try to be purposeful and help each of our customers with their own mission, vision values. You've heard from three amazing leaders […]
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Brand Discovery 2021: Q&A

Get into the juicy details with our panel of branding experts!
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Brand Discovery 2021: Tressa McLaughlin on Branding With Impact

We're thrilled to have our own CEO, Tressa - by popular demand - sharing her expertise on branding with impact: how to maximize the return on your marketing budget with powerful brand experiences. And don't be surprised if you end up so inspired you feel like there's no mountain you can't climb. It happens to us all the time.
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Brand Discovery 2021: Amber Cobos on Branding for Your Internal Customers

Brand Discovery 2021: Amber Cobos shared her expertise and experience driving employee and community engagement with the Pioneer brand. We love Pioneer for being a community minded credit union with a strong team spirit. Learn how they keep their brand strong by keeping the team on board!
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Brand Discovery 2021: Moya Dolsby on Branding Idaho Wines

Moya Dolsby of the Idaho Wine Commission showed us how she leveraged branding to put Idaho wines on the map. Learn more about the challenges faced and the amazing results generated with a strong brand! (And make sure you scroll to the bottom for the potato video - it's a can't-miss!)
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Brand Discovery 2021: Ron Baker on Brand Continuity

Ron Baker shares his expertise on the business case for brand continuity, why and how to do it. He's deeply knowledgeable and passionate about branding, and he gave us some great insights wrapped up in a very entertaining package. And he didn't even say any swear words, which is a pretty big deal.
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Online Brand Management: A Simple Key to Brand Consistency for Your Company

Brand consistency is a challenge for many companies. You spend hours trying to maintain the same look across all materials, but it's hard when people don't understand why it matters, or there are too many variables in play. Your employees may have outdated materials or the wrong source. Different departments may be ordering from different […]
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